I was looking at the list of who’s been looking at my LinkedIn profile (as part of an informal A/B test of what keywords get the most love) and got to thinking — what counts as viewing a LinkedIn profile?
In the last week ~500 people visited my website[1. As a first order approximation, I use the link-bait articles to test things on web traffic. Nothing malicious, I'm just curious how many browsers support gzip vs sdch or have multiple languages in their accept header)]. Of those, it looks like 220 were logged in to LinkedIn (so 44%, an interesting number in itself, way to go LNKD![2. One of the projects I'm forever putting off is a series of articles explaining to people outside the tech bubble why young companies can actually be worth eleventy billion dollars. That 44% of people are logged into it right now will probably by exhibit #1])
But let’s take a look at the anonymized data[3. I'm going to anonymize the data a lot, since the interesting datapoint is that it worked, not who is curious about statistical sampling mistakes or easy encryption (a few of the profiles are of specific people and many more are uniquely identified by their title and place of employment)]. First off, it’s a little disappointing; people do tend to use the privacy settings pretty well. 25 people (11%) just show up as “LinkedIn Member” and 130 people (60%) didn’t have job titles specified. The titles are the most interesting part to me (tools like Marketo can already guess the company someone is at by IP address[4. I don't use Marketo my site, it's also not helpful for startups since everybody in SOMA where I work shows up as the Academy of Arts. And naturally, it doesn't work if people are reading your site at home].) but after looking through the list, it’s pretty cool to know that my blog was read last week by employees or students of:
- Federal Reserve Bank of New York
- DreamWorks Animation
- United States Military Academy (and 30 other schools and universities including MIT and Stanford)
- The Phnom Penh Post
- Ernst & Young
The who’s who of the 65 people this week who were logged in to LinkedIn was a bit surprising[5. apparently my investigation into HTML5 game hacking is getting a decent fraction of the love that my stupid New York time bookmarklet has been getting, so that might explain some of the ritzier titles]. I expected it to be littered with students (only 2!) but I’m not surprised there are so many software developers reading me (~17 depending on how I read the titles). There were some interesting listings though:
- 3 people in public relations
- 6 directors
- a vice president
- and a partner at a very prestigious firm
I didn’t set it up so I could see who visited which page, but that wouldn’t be too hard to change. Kind of cool, eh?