Background: At PagerDuty we’re revisiting our mobile app. Gravatar is a great service made by the founder of GitHub in 2007 that lets people upload their picture and serves it back to any service that can link to a URL. 1-3% of the top million sites 1 and serves 100,000 requests a second. Naturally I wondered how may actually return images.
- 23% of our users have Gravatars. This compares pretty well to the system average: 18% of requests to Gravatar return an image3, but it’s lower than the numbers for WordPress sites (30-40%) and WordPress.com (50-60%)4
- It doesn’t vary much by size of company or account, but smaller accounts had slightly higher Gravatar penetration
- This was partially because of very small accounts tipping the scales, 40% of users with gmail.com addresses had Gravatars
- There is a lot of variance by company ranging from 0% to 93%. The trends aren’t surprising (Nike employees do not use Gravatar at the same rate as Heroku employees)
- The median percentage for a company was 13%
For a comparison at the far end: Github, unsurprisingly, is absolutely awash in Gravatars: all the projects that I looked at had >90% Gravatar use, all of the top 100 users had Gravatars, and when I looked, John MacFarlane took the prize for most active user without a picture at #148.
- I’ve been a top million site according to Alexa before but now I’m barely top 2million ↩
- our users are very technical so these numbers may not match your user demographics ↩
- I’m very thankful to Simon at WordPress for tracking these numbers down for me ↩
- This makes sense, as our #1 complaint from customers about using Gravatars is that they’d have to sign up for a WordPress account ↩